VISION AND VALUES

Our vision – Making Food For Life is to inspire our customers and consumers with high quality, sustainable food for all meal occasions. We make this happen every day through our shared values which are embedded across the Group.

INNOVATION AND ADAPTABILITY

We listen and engage with all our stakeholders to ensure we have the right approach, scale and resources to create long term customer value.

We embrace change and adapt to our customer needs, to deliver sustainable growth.

We use a category and insight led approach to innovation and invest in talented and experienced people.

INTEGRITY AND TRANSPARENCY

We maintain a relentless focus on all aspects of governance and compliance to ensure we conduct our business in an ethical, safe and sustainable way.

We maintain a high level of communication at all levels to promote collaboration and development across the Group.

We encourage and empower all our people to treat and respect the company, its ethics, resources and its stakeholders to the highest standard.

PACE AND ENERGY

We maintain a decisive, high performance culture driven by the desire to deliver outstanding value to all stakeholders.

We endeavour to provide a healthy, dynamic, inspiring and inclusive work environment where our people can share, build and maintain our passion for excellence and quality.

We continue to recruit, resource and retain the right people in the right place, in one team, to deliver our sustainable business strategy.